Disruptive Images

Disruptive images break with conceptions and resemble surrealism. They kindle innovative spirit.


  • Duration
    Short (up to 30 minutes)
  • Complexity
  • Group size
    1 to 100 persons

This activity is suitable online.

Description Long

The purple cow used by Milka, a rabbit with antlers or Eni’s six-legged dog would all be considered disruptive images. They are absurd and partially paradoxical; that is why they create a new sense. Disruptive images are particularly useful for surreal applications, and they stimulate out-of-the-box thinking. This method is suitable, both for products, and for activities and processes.


Find topic-related pictures.

Tools list

  • Projector
  • Computer/Laptop


Author: Thomas Duschlbauer; Title: Der Querdenker: Das Toolkit mit 30 ausgewählten Methoden (German); ISBN: 9783907100639

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